Christian Robinson - All Peoples Fresh Market

The Organization

All Peoples Fresh Market is a nonprofit organization that provides fresh produce free of charge to the community and promotes healthy living through nutrition and activity. Open five days a week, the market welcomes nearly anyone in need of fresh produce. Supported by partners like Kroger, Sheetz, Mid-Ohio Food Collective, CareSource, and many others, along with dedicated volunteers, it fosters a healthier, more nourished community.

The Project

The goal of this project was to raise awareness about All Peoples Fresh Market’s mission and encourage community support through volunteerism and partnerships. Before getting started, I spoke with the managers and leaders of the HEAL initiative to learn more about the market, the people who run and volunteer there, and the mission behind their work. Through these conversations, I gained a deeper understanding of their passion for helping those they assisted.

I was the sole designer for the project, handling everything from developing the guidelines, script, and storyboard to creating the illustrations and animation. During the process, I made sure to keep the audience and the organization’s values in mind while curating the style of the motion graphic.

Color: This color palette was intentionally chosen to be versatile, allowing it to represent fruits, vegetables, and various objects. I aimed for a refreshing, welcoming, and healthy feel—qualities that align with the fresh market’s mission. Since the market provides free fresh produce, the colors help convey both the mood and the products offered to guests.

Typography: Like my color choices, the typography reflects the organization’s mood and values. The serif typeface conveys a friendly, welcoming tone and a 'homegrown' feel, reinforcing the fresh produce aspect. The sans-serif typeface adds a sense of professionalism, strength, and trustworthiness. Together, the combination of both typefaces helps communicate the organization’s warmth, reliability, and mission.

Since the organization lacked a defined design language and I had creative freedom over the project’s style, I felt it was necessary to modify their existing logo. To better align with the video’s aesthetic, I simplified and refined the logo, making it cleaner, more approachable, and professional—while still preserving the spirit of the original design.