The Brand
The Smithsonian insect collection is one of the largest entomological collections in the world. Specimens and their associated data are used as the basis for original collections-based research on the taxonomy, life history, geography, and evolutionary history of insects, arachnids, and myriapods.
The Project
I was tasked with creating a symbol system for a concept museum exhibition for the Smithsonian Department of Entomology. Each symbol represents a different category of insects present in the exhibit. Along with the symbol system, a design was made for the gift shop packaging and event poster.
Symbol system: Black & White + Color
Gift bag mockup
Poster design